Thursday, April 2, 2009

Ad World Brieflets

News Brieflets from B&T Weekly:

Australian newspaper sales fall (but not by much) - less than 1% compared to UK papers' 12% and US newspapers' 17.7%. Check out our story on Tuesday about the dire straights of the industry.

Nine struggles to find a digital TV model that pays - TV advertisers have become concerned about the fragmentation of the viewing audience because of pay TV and the new free-to-air digital channels. Nine's response? Buy space on the main free-to-air station, receive bonus spots on the digital channel for free.

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