Google Suggests Fresher Ideas In Search

Google's spidering of the Internet appears to have picked up
pace dramatically, as the company noted its related search
suggestions will be much fresher for users of their search
engine.

Algorithmic tweaks for faster information processing make the
search result suggestions appearing at Google a more timely
prospect.

The announcement of fresher suggestions in Google's search
results pages got lost in the shuffle yesterday, when the
company disclosed its search ad agreement with Yahoo. Despite
that headline grabbing item, plenty of people continue to work
on improving what has become the dominant search presence on
the Internet.
"You won't see related search suggestions for every query, and
while they are usually shown below the search results, the
algorithm sometimes causes them to display above the search
results," Google said.

Current hot topics like the salmonella threat to the tomato
crop, or the start of the US Open, for example, pop related
search suggestions atop the Google page. Each clickable link
leads to dedicated results for the query.

A query for "yahoo google" didn't return any search suggestions
there, despite the timeliness of the latest news about the ad
serving agreement between the two companies. Google's fast
on its indexing, but perhaps not sub-24 hours fast yet. Give
it time.

David A. Utter
Staff Writer, WebPro News

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