Fatality Free Friday

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Business Communications management is proud to be a part of Fatality Free Friday, the national road safety campaign that invited everyone to take part in keeping the roads safe.

The event started last year as part of the United Nations Global Road Safety Week.

It was founded, with the assistance of Business Communications Management, by driver trainer and road safety advocate Russell White.

In addition to be being an integral part of the campaign's development and origin, Business Communications Management also developed the web site, created brochures, banners, posters and developed the artwork for branded keyrings.

Each year, around 1600 people die on Australia's roads. By far the most dangerous days - those which statistically suffer the most deaths - are Friday, Saturday and Sunday*. Saturday is traditionally the worst.

Road safety is a complex issue but we believe that if drivers consciously think about road safety and safe driving for just one Friday in the year, that day's toll - statistically about 5.3 deaths - could be reduced to zero.

That's our aim. Not a single road death in Australia for just one day. Just one Fatality Free Friday.

And we further hope that by making people think about staying alive on the road on Friday 16 May 2008, they'll drive safer for the next few days too and reduce the traditionally high weekend fatality rate.

Who knows? Perhaps drivers can keep thinking safety each and every Friday and we won't just save 5 or 6 lives but many more.

If you'd like to take part in Fatality Free Friday all you have to do is go to the web site and take the pledge.

If your organisation would like to take part or register an activity in association with Fatality Free Friday, it's not too late - just send us an e-mail and we'll include you on the web site.

Joining as sponsors and supporters of Fatality Free Friday 2008 are Suncorp Metway, Armor All, Energex, The Suttons Group, Queensland Rail, The Zupps Group, Moreton Bay Regional Council, The Motorama Group.

*DataSource: Australian Transport Safety Bureau