Will It Work? No Idea.

News Brieflets:

Editor of gossip mag Woman's Day, Fiona Connolly says she's planning to bring credibility back to the magazine.

It reminds us when Ray Martin took a second tilt at hosting A Current Affair announcing that he would bring sober, credible journalism back.

One suspects Ms Connolly will have the same success as Martin.

Ad expenditure is expected to fall another 5.8% next year reports B&T Weekly.

But Nine CEO David Gyngell (married to sometime ACA host Leila McKinnon) is talking the numbers up.