Have you ever wondered what to do if your organisation was faced with a hostile audience and an unsympathetic media?
US private health insurance fund, United Health Group faced just that situation this week when supporters of President Barack Obama's public health system picketed their offices.
A note-perfect memo from the company to its employees can be found here.
While the author of the Hot Air blog says the employees should have been free to comment to the media, we at Business Communications Management vehemently disagree. In any organisation one or two people at most should have sole responsibility for media communications to ensure that the message remains consistent.
If you don't already have a media management policy, just let us know and we'll send you a template FREE of charge.
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