Thursday, June 18, 2009

In The News

News brieflets:

From B&T Weekly:
Mobile campaign sites are underperforming in terms of holding consumers’ attention past the initial click through, according to a new study on mobile advertising effectiveness.

From The Courier Mail:
THE broom has swept through Nine Brisbane with long-running shows Extra and Weekend Extra axed and veteran newsreader Bruce Paige announcing his retirement.

Extra staff were told of the news yesterday morning with Nine CEO David Gyngell confirming last night that while most would be redeployed, six permanent staff would be made redundant.

From TV Tonight:
The ABC today announced key elements of its new kids, channel ABC3, to launch by Christmas.

Aimed at 6-15-year-olds, with a core demographic of 8-12-year-olds, ABC3 will air between 6am-9pm offering dramas, adventure series, music, wildlife, quiz shows, comedies, Indigenous programs, news and sport.

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