Stimulating Reading

It seems like Federal Government's 'stimulus package' has become the phrase of the year with other organisations simulating 'stimulus packages' too.

As people stop to think before they spend, businesses are looking at being creative in attracting clients and encouraging them to spend.

Latest cab off the rank is Google, which is offering a scintillating $75 towards a Google Ad Words campaign. It mightn't sound a lot, which some people are complaining about, but hey, it's better than nothing.

Other businesses are spring boarding marketing campaigns on encouraging people to throw some of their stimulus money their way:

I felt it was important for newsagents to respond in some way to marketing from electrical, furniture and other outlets chasing the stimulus money.

And much of that product is made overseas.

Still, there are many people grateful to Mr Rudd for returning some of their money to them:

...women's fashion chain Crossroads was busy yesterday holding a Rudd-O-Rama sale.

The advertising, which featured a large poster with Kevin Rudd on disco roller skates, had created a great deal of interest among customers.

"I had one lady come in to the shop and buy quite a lot of new clothes," Ms Ebrahim said. "As she was leaving she looked at our sign and said, 'Thank you Mr Rudd.' "

Doesn't that sound just a little, well, creepy?