Magazine Industry Goes Online For Members - from
B&T Weekly:
In February, the MPA (Magazine Publishers of Australia) announced it had slashed its marketing activities including advertising campaigns in order to focus on disseminating data from its members.
The new website, which aims to provide a central point of contact between the MPA and the broader advertising industry, comes as the magazine sector battles crippling
economic conditions.
Revenge is a dish best served cold - Observes television industry blog TV Tonight:
Advertisers, you have been warned.Wow. What a quote, if accurate. And rather revealing of the pain the networks are suffering.
“What they don’t understand is the networks will come back and do them over so royally they won’t know what’s hit them,” one industry executive, who did not want to be named, has told the Sydney Morning Herald.
The comments come after networks have taken a hiding in the economic downturn and the diminishing advertising dollar.
But something that should be observed is that so much media to choose from, who's to say that TV will make a come back? Unless media organisations have a spread across a variety of media, either through outright purchases or strategic alliances, they're going to struggle to consolidate viewers which sets the benchmark price for advertisers.
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