A Dish Served Hot

While the Internet is great to communicate with customers, it also provides the opportunity for customers to send feedback the other way.

Today News.com.au takes a look at web sites critical of major corporations:

AN ONLINE audit of Australia’s favourite brands has revealed dozens of hate websites set up by livid customers and ex-employees.

Hundreds of angry messages are posted each week on sites including Dell Hell, Qantas Sucks World, Fitness First Sucks, McSucks, I Hate Banks and AmexSux, lashing out at poor service, faulty goods, high charges and more.

And while the article goes into some depth over the need for corporations to manage their online profile, it fails to mention potential legal issues authors of these protest sites face if some of their rants (or that of their followers) run into should expressions of disdain head into defamatory territory.

As a complainant, the best way to deal with any complaint is to the source first and foremost. If you have no other redress, by all means share your opinion with others but exercise a little commonsense and restraint.