Coke Tries To Prove That It's Still 'The Real Thing'

The bigger the brand, the faster the rumours fly.

A few years ago, fast food chain McDonalds launched a proactive campaign dispelling some of the misinformation and misconception about their company and which features the food suppliers to the company.

Now iconic soft drink maker Coca-Cola has just launched a similar strategy to address myths about its brand.

Coca-Cola decided to launch the campaign after consumer research, conducted by Galaxy Omnibus, revealed that 87% of Australians believe the drink contains artificial flavours, 84% believe it contains added preservatives and that the formula for Coca-Cola has changed since it launched in 1886.

It's a good strategy and one we cover in our media training - don't ignore rumours - acknowledge them and address it head on.

You can view the new ad here: