Gold Fever?

Media blog Crikey makes an interesting point - ardently non-commercial ABC spending a lot of time and taxpayer dollars to spruik the Gold Logie chances of three of its network faces:

Another ad has appeared on the ABC's TV subsite. The pitch runs: You can't buy world peace, but you can support your ABC favourites! "The boys need you. ABC TV needs you. So do it for their families..."

Inspired to make a difference? Now all you have to do is call or SMS some numbers, at 55c a pop.

Yes, the only way you can have your say is to cough up a little more than your 8c a day. Staff at Aunty are also being encouraged to vote early and vote often.

And where does that money go? The Logies, of course, are TV Week's baby. So coin from voting flows through to ACP Magazines, ergo PBL Media, ergo CMH (Consolidated Media Holdings).

Good idea or bad idea?

Take a look at the promotion and cast your vote here.

It won't cost you a cent...