TV Caught In Web

The glamorous world of TV is beginning lose its lustre.

The once primary leisure activity afforded by broadcast 'free to air' TV has now been divided amongst pay-TV and the Internet.

And the bite is beginning to tell on broadcasters. Witness the end of the traditional Sunday night movie which no longer rates with an audience who have already seen it a dozen times on DVD, downloaded it from the net or caught it a year earlier on pay-TV.

With more of us spending more of our leisure time on the Net, businesses are electing to take more of their advertising dollar online too.

No longer gun-shy after the 'over-promise, under deliver' days of the late 1990s dot.com boom, advertisers last year increased spending on internet advertising, growing 67 per cent to $647.1 million in 2005.

As for the future, take a look at the major players, Fairfax is increasing its Internet exposure, while Murdoch, who did very little in the early part of the decade, now has viable paying models for an Internet services directory, jobs board and news.

Business Communications Management can help your business to maximise its presence on the Internet as well as design and manage online-based advertising campaigns. Talk to us today.