Worse Than Being Talked About...

When preparing advertising creative, the most important thing to remember is your target audience.

And that's what helicopter manufacturer Bell did with this advertisement for the US political publication, National Journal.

The second most important thing is undertake a risk analysis to determine whether your exciting, attention-getting advertisement may receive unintended publicity.

In the case of the fast food chain restaurant Nando's attracting controversary was all part of the package of their 2002 series of radio advertisements focusing on the plight of asylum seekers.

For imaginative creative, contact Business Communications Management today.