Truth In Advertising...

Proof that business owners need to be careful about the promises they make - both real and implied.

The following story is also proof that someone, somewhere, will be willing to try it on:

AN Indian man claims he has been cheated by the cosmetics firm that makes popular deodorant Lynx after failing to land a girlfriend for the past seven years.

Vaibhav Bev has been using Lynx deodorant since 2002, in the hope the company's promotional campaign - which features scantily clad women throwing themselves at men - had some basis in real life.

Could other factors be involved?

But India's leading compensation lawyer Ram Jethmalani said: "There is no data to substantiate the supposition that unattractive and unintelligent men don't attract women.

"In fact, some of the bestlooking women have been known to marry and date absolutely ghoulish guys.

"I'd suggest the firm settle this issue out of court."

Hmmmmm.

While we're on the subject, Jacqui avidly bought Impulse body spray as a teenager but did not receive one flower as a result of using it, despite the promise implicit in this 1982 ad:

http://images.google.com.au/images?hl=en&source=hp&q=impulse+deodorant&um=1&ie=UTF-8&ei=dF7uSqDxMqWO6APX0NDlCw&sa=X&oi=image_result_group&ct=title&resnum=1&ved=0CBUQsAQwAA

Perhaps there is a case to answer after all?

Are there any advertisements you remember where you experience failed to live up to expectations of the campaign? Write a comment below.